Strength

Diversified Distribution System and Channel

Covering China's Distribution System

41
Main Sales Regions
60+
Offices
400+
Sales
100+
Distributors
2000+
Counties
20000+
Retailers

Five Distribution Channels

  • Pet Shop

    Pet Shop

  • Pet Clinic

    Pet Clinic

  • On-line Retailer

    On-line Retailer

  • Breeder

    Breeder

  • Modern Trade

    Modern Trade

  • Leading Production Capability

    Leading New Factory in Shanghai

    Professionaland strict factory assembly line record, every package can be traced back to the whole process of every detail.

    Strict online monitoring canensurethatall inspection points are in line with standard.


    Efficient output

    Shanghai jinshan plant daily production capacity of 200 tons.

    Shandong kaifeiluo factory daily production capacity of 300 tons.

    The high-end wet foodfactory daily production capacity of36 tons.

    Leading Production Capability
    Establishing Industry Standard

    The First Draft of “Natural Pet Food Standard” in China

    <Pet food for Dog and Cat> NatureBridge Natural Cat & Dog Food Q/TNSY 7-2013 

    Promulgated from September 23th, 2013

    First Proposed and Specified Material Standards of Natural Pet Food:

  • Materials

    Standard and equipment

  • Vegetal Materials

    Non secondary processing, non-GMO, low allergenic ingredients, same quality as human food grade.

  • Animal Materials

    Clear sources of materials, fresh state processing, human edible.

  • Fat

    Fully qualified suppliers, clear sources of raw materials, food grade, preservation of natural antioxidants.

  • Minerals & Vitamins

    According to AAFCO American pet food standards.

  • China Feed Industry Association<br>Pets Food Committee Board Vice Chairman Unit

    China Feed Industry Association
    Pets Food Committee Board Vice Chairman Unit

    Complete Product Line in the Domestic Market
    Lead the Natural Pets’ Food Market
    Price(10kg Retail Price) Product Market Share*
    High-Price
    Dry Food
    ( >¥300 )
    NatureBridge Prescription Pet Food / NatureBridge Professional Pet Food / Bridge Joy / KFL Grain Free Series
    30%
    Mid-Price
    Dry Food
    (¥150-¥300)
    Nature Gourmet / Nutri-Complex / Global Cuisine / NORY Nutritionist / NORY Cat Food
    15%
    Low-Price
    Dry Food
    ( <¥150 )
    Happy Farm / Egg Yolk Dog Food / Natural / Nourish / NORY Pet Food / MOM / WOW / (Little) Eple / Tasty
    10%
    Wet Food / Snacks / Supplements / Cat Litter
    NatureBridge Daily Can & Prescription Can / NORY Wet Food / KFL Snack Food / NORY Supplements / Instant Comfort Cat Litter
    5%

    Total Market Share

    *Based on the estimation of pet industry research results.

    10%

    Product Milestone

  • 2018

    2018

    Complete Wet Food

    2017

    2017

    NatureBridge Mousse Probiocs Can / Bridge Joy Cat Food Series

    2016

    2016

    VIGOR & SAGE Products

    2015

    2015

    NatureBridge Grain Free Series


  • 2013

    2013

    NatureBridge Cat Food

    Bridge Joy Series

    2011

    2011

    NatureBridge Basic Series


    2010

    2010

    NatureBridge

    Prescription Pet Food


    2009

    2009

    Kitchen Flavor Products


  • 2005

    2005

    NORY Wet Food

    2002

    2002

    NORY Products

  • bridge
  • flavor
  • gimborn
  • vigor